HG Design Studio provided civil engineering and landscape architecture services for Richmond Raceway Reimagined, a $30 million infield redevelopment project by International Speedway Corporation (ISC). The new project will bring a variety of enhanced amenities for fans, teams, sponsors and other stakeholders to the iconic Richmond infield.
HG’s first project with ISC was an incredible opportunity to work closely with Henrico County administration and staff on a very fast-paced, high profile project. HG facilitated meetings between ISC and the County to introduce the project concepts, goals, and schedule needs at all levels during the programming and schematic design phase. As the project was on an expedited schedule, HG also held meetings early in the design development phase to engage review staff and explore compliance options for stormwater management, permitting, traffic and utility models in particular. When concerns about the aging water system and meter capacity were raised, HG suggested breaking the POD into phases in order to study the situation with DPU without impacting the construction schedule. Working closely with DPU staff on multiple modeling iterations led to an innovative metering solution that saved ISC significant money while also improving water and fire flows to the Raceway Complex.
Richmond Raceway Reimagined will provide the facility a completely redesigned and modernized infield to Richmond. Race fans will be able to get closer than ever to NASCAR’s best with new Monster Energy NASCAR Cup Series garages and a fan viewing walkway providing full immersion into the sport. Fans will also be able to watch race cars complete their runs through inspection stations in the new infield.
In addition to the new garage walkways and inspection viewing areas, other new attractions include expansive Richmond infield social and engagement areas with concessions. Gatorade Victory Lane will now be staged in closer view of the grandstands for fans to have a better experience celebrating with Richmond race winners. The location will provide new fan engagement opportunities for pre-race access, driver appearances, and entertainment programming.
An 80-person club experience with roof access will overlook the new Gatorade Victory Lane as part of the modernized infield. Two new garage suites with a view into the Monster Energy NASCAR Cup Series garages will provide an unprecedented experience in Richmond; similar to modern stadiums and arenas around the world. Media will be hosted in a new Media Center with broadcast booths, a conference room, and hospitality space.
Due in part to our fantastic working relationship with staff and their openness to collaborative problem solving, the project met its critical milestone deadlines and is about to host its ribbon cutting for the grand opening on September 19th, 2018.